Ecommerce Web Development

What SB 478 Means for eCommerce Price Transparency
California’s self-proclaimed “most effective in the nation” ban on drip pricing goes into effect on July 1, 2024. When promoting a price to a California consumer, businesses that omit any obligatory fees or levies risk serious legal penalties and class action lawsuits. California's move to do away with junk fees is comparable to those being pursued by other states, and it supports federal actions spearheaded by the Federal Trade Commission and the Consumer Financial Protection Bureau.

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