Criteria to Build a Successful Website Design
You may be interested in creating your website to build an audience, whether to showcase your business, to share your ideas and thoughts with the world, or to connect with people who share your passions. Designing a website can seem daunting if you don't have any experience with HTML or web design.
Making a statement. Leaving your mark. Not an easy task. To get the traffic you're looking for; you must know what steps to take and when to seek help.
Users appreciate good design, and when it's combined with strong usability, you're on to a winner. They’d like to revisit your site. They’d like to buy from you. We've prepared a few tips below to help you build a successful website design.
The Importance of a Well-Designed Website
Top Design Firms report that 38% of consumers evaluate a page's layout or navigational links when viewing a website for the first time. Additionally, 26% of consumers prefer primary color schemes, 21% prefer complementary, and 20% prefer analogous. Source: Top Design Firms, 2021.
As the web design industry grows, so do user expectations of how websites and online shops should look and perform. Are you prepared to meet these expectations?
The aesthetics of a well-designed website are not all that matters. Visitors can understand the product, company, and branding through a variety of indicators, including images, text, and interactives. Using a holistic web design approach that incorporates form and function will definitely help.
Tips for A Successful Web Design
Determine Your Website's Goals
A successful website begins with planning and preparation. Consider what you want your website to accomplish before you start building it. When creating a website for your business, your main goal is to increase profits and brand awareness. However, you should also break those down into more transitional and specific goals.
Leave Memorable First Impressions
Since you only have a few seconds to "hook" your visitors, you need to give them a reason to stay. That means creating a concise, straightforward message that arouses interest immediately.
Make people feel comfortable and interested in your products or services by communicating a tone or feeling that represents your brand. Beautiful images, creative typography, color use, generous whitespace, and good copywriting are some ways to achieve this.
If done right, it leaves a powerful impression on your visitors that stirs action.
Design Easy Navigation
You should organize your website so visitors can easily find the information they need.A visitor should have a clear sense of where your main navigation is and what you have on your site.
Don't use "cute" labels for your navigation, but rather use one or two words that summarize what information can be found on each page or section.
Create a Mobile-friendly Website.
A website needs to be mobile-responsive to be successful. The average American spends more than five hours a day on their mobile phones. In fact, 53.8% of web designers cite "not being mobile-friendly" as the number one reason for re-designing a website (Source:Goodfirm, 2021).
About one-third of all online shopping is done from mobile devices. Naturally, your business's mobile website should offer a positive user experience. Potential customers may abandon your site in favor of a competitor if they find it difficult to read or navigate on a mobile device.
Make Use of Whitespace
The whitespace on your website refers to the space between elements. The right use of whitespace guides your visitors' attention and lets your design breathe. A website that doesn't use whitespace well feels cluttered and claustrophobic. On the other hand, a website that properly utilizes it looks more calming and easy to navigate.
Put Your Contact Information Above The Fold
Make sure that people can easily contact you or your sales team if your business relies on it.
According to David Brown, CEO of Web.com, your website should display your contact information prominently, preferably at the top, so visitors won't have to search for it.
Connect with customers on social media by putting your links in the header or footer of your website, where they can easily be found.
Create Videos
Videos are an excellent way to showcase your company or brand in a way that resonates with customers. When it comes to ROI, video has proven to be very efficient. So if you're looking for a way to supercharge your online marketing, you may want to consider video production. The use of background videos across the web is also growing, and when done well, they are able to connect with users in ways that images still can't.
Speed is A Necessity
88.5% of website visitors will leave a website if it takes too long to load, according to a study by digital marketing company Akamai. Nearly 70% of online shoppers consider the time it takes to load a webpage when making a purchase decision.
Keep your website software up-to-date, optimize images and videos for faster downloads, and use a website host that can handle your bandwidth needs.
Conclusion
As you can see, creating a successful website design isn't easy, nor is it quick - but knowing the keys to success will help. You may think the above suggestions sound like a lot of work, but the good news is you don't have to do them all on your own.
Getting help from web developers and credible website design companies can make your site look amazing. You can rely on them to turn your ideas and vision into an ideal place for your audience.
Our web design services can help you get started if you are starting from scratch. Our expert team can design, build, manage, and market your website to launch yourself or your brand online. Please check our website to learn more about what we can do for you.
