Traditional marketing is something great which might not have left its essence if the internet would not have taken a place. Well, in this internet time, its spotlight is stolen by a younger, sleeker and far more targeted method of marketing.
The internet is the biggest invention that has changed the world and how the business used to function. Gone are the days when the marketing used to happen by sending letters, leaflets, and verbal communication.
Now everyone wants to live in their comfort zone and just go online to get what they want. This new way of life has given birth to a new form of marketing in the digital time, called Digital Marketing.
Digital marketing has become an essential part of every business to endorse their brands, products or services to their customers irrespective of region or age. It allows entrepreneurs or business owners to interact with their customers promptly and improve their services in a very effective way.
Thus, Digital Marketing is so essential for the company’s growth to stand out from the crowded place. Therefore, it’s important for you to pick a prominent Digital Marketing Company. Well, this may sound so easy but one search ‘Best Digital Marketing Services Company in India’ will show plenty of options, you might find yourself quite unsure about whom to choose for this important job.
And that’s what we are here for!
And this article will help you make a decision a lot easier to choose the best Digital Marketing Agency.
In this Article:
- Why go with digital marketing?
- Why Do You Need a Digital Marketing Company?
- How to Choose The Right Digital Marketing Company?
1. Why Go With Digital Marketing?
Before diving into the main topic, let’s talk about why you should do digital marketing. Let’s hear it then.
1.4 Track ROI
1.1 Everyone is Online
Due to the rise of cellphones, laptops, tablets, and other smart devices, people spend most of their time online surfing. As per the research conducted by the Pew Research Center, 77% of Americans spend their time online on a daily basis.
Nearly half of those are online several times throughout the day and a quarter report being online almost constantly. They spend most of their time online than anywhere else except for television.
1.2 Reach Your Audience Across The Globe
While traditional media can reach a limited number of people, digital marketing covers a wide spectrum of audiences. While reaching fewer people than mass media, it targets the right audience which can mean a smaller overall expense and less waste in your viral marketing.
1.3 Adaptive Marketing Strategies
Once you create a marketing plan or materials for your business, such as leaflets, brochures, or other print pieces, making changes will surely consume your time and add to your expenses.
And when we talk about online, you can easily change pay-per-click advertising or offers in a quick time.
1.4 Track ROI
Using various tools, you can analyze your website traffic, what people did on your website and measure conversions. You can enhance your ROI by utilizing different marketing strategies. Moreover, you can optimize your efforts by using machine learning.
So, the above four points give you a clear idea about why you should do online marketing for your business. But now, you might have a question: why do you need a digital marketing agency? You must be wondering about these strategies, you could easily implement for your business. Moreover, with the help of tutorials and Google, you might integrate some tools and enhance the business revenue.
Well, if you are thinking like these questions? Let me tell you, you are wrong here!
If everyone could think of like this, then there would not a word called - Expert.
So, let me explain why you go with the expert here.
2. Why Do You Need a Digital Marketing Company?
You may be good at using Facebook or Instagram or know how to develop a website, but trust me, managing the complexities of digital marketing is not a cup of amateurs.
Well, it’s your business and identity and you can’t afford to lose your spot in this competitive market.
Consider these statistics:
- Search engines generate 61% of all web traffic.
- 90% of people use Google for better search.
- Google’s algorithm considers more than 200 ranking factors for search engine result pages (SERP).
- Google has changed its algorithms some 600 times.
Now, ask yourself these questions:
- Do you really know how to develop the best content for your website which might fulfill all the 200 ranking factors and pass-through 600 algorithms?
- Will you be able to grab attention from millions of users online through your strategies?
- Will Google consider your content?
Well, doing Search Engine Marketing through SEO correctly is critical to winning at search.
And this is just one small example of why you need digital marketing experts who are at the top of their game and immersed in the best digital marketing practices every day.
3. How to Choose The Right Digital Marketing Company?
Digital Marketing Services Company could be your stairway to success in a marketplace. Therefore, it’s very important to have a good digital marketing agency for your business.
Here are the points you need to consider while choosing the best Digital Marketing Partner.
3.1 Does The Agency Have Positive Online Reviews?
Online reviews are the most effective way to find out if the digital marketing company is the right choice for you or not.
You can surely check their reviews on Google, Yelp and Glassdoor. You can look at their clients’ feedback and reviews to know what their past clients have said about them.
Any digital marketing company should know that they can have a better clarification, apologies, offer help on their most negative reviews. They could be neutralized and unbiased on their customers’ feedback. And if you find watching these comments, they are demonstrating a high level of maturity, accountability, and responsibility for the reviewer’s complaint.
If you find many reviews about a company but with no response from their side, it’s probably best to pull that company off your list.
3.2 Is Your Digital Marketing Company Versatile?
When you are planning to choose a digital marketing company, you should look for the work and services they offer.
A good and prominent digital marketing company offers as many digital marketing services as possible under one roof. This will surely save you the trouble of finding another company for services.
A versatile digital marketing agency offers
- Mobile App Development Services
- Website Development Services
- Content Strategy & Marketing
- Online Advertising (PPC, Adwords, Facebook Ads)
- Email Marketing
- Social Media Optimization & Social Media Marketing
- Online Advertisement
- Online Reputation Management
3.3 Active Online Presence
If you find a digital marketing company, better check out their availability on the internet. Do they have a user-friendly website? Do they have a blog, client testimonials and required information? Are they active on their social media platforms?
These are the most important factors in the digital world today. A digital marketing company you are choosing should have active social media pages and a blog section.
Their online presence indicates that they have created these to connect with their existing customers. If they are not showing respect to their customer by interacting with an optimistic approach, what chances are there that they will be respectful to you after you have handed over your account to them?
A good digital marketing company will communicate with their customers on a regular basis and this is the way to sustain their image in the digital world.
3.4 Ask Who Will Handle Your Account
Generally, what happens is that a person who is pitching for your business is not going to handle your work. Therefore, you have to ask who will actually be working on your account. How many years of experience do they have in this particular field?
Because in big companies, your work may be handed over to a less experienced person. So will that be OK with you?
3.5 Ask For Case Studies
Ask the digital marketing company about their skills, experience and expertise in the industry. Going through their recent work and case studies would be the perfect way to see what they are capable of awarding you.
Browse through case studies and testimonials on their website. What are the perks and benefits of working with them? What common characteristics and challenges do you share with their previous clients? You should figure out answers to these questions from the testimonials.
The best digital marketing company will have strategies that connect with their potential clients and customers.
3.6 Consider The Budget
Before you finalize the contract with the digital marketing company, you should have a general figure in mind of how much you are willing and able to spend on PPC, SEO, SEM, social media marketing, and more.
You have to be more flexible and plan your quotation which might vary rather than settling on just one price. Besides, the hired digital marketing agency should be transparent when it comes to the billing of the services offered.
3.7 Digital Marketing Experience
One important factor to consider when choosing the right digital marketing agency is to check their experience in a particular field, and not the number of years worked.
Let’s consider an example. If you own an eCommerce business, it would be better and beneficial if the hired digital marketing professionals have some experience in that industry.
A digital marketing company has great potential to enhance your business virtually and make it successful. And choosing the right and best digital marketing company to provide you with these services can make a major difference.
However, it will take some procedures to find the right partner. Hence, take your time and perform your research. Even more, be flexible but then again be firm when needed, and you will come across the best digital marketing services provider that can take your company to the next level.
So, are you looking for the best Digital Marketing Service company? The One Technologies is a full-service digital marketing company, best known for generating revenue and creating measurable success with our strategic SEO and Digital Marketing Services.