Top Digital Marketing Trends and Innovations for 2020
In this digital era, digital marketing is considered to be an important and essential factor in marketing that makes use of the internet. By leveraging digital devices such as smartphones, tablets, computers, it helps you promote your products and services to a wide range of customers.
We believe that digital marketing is a new term that requires an innovative way to approach customers and new ways of understanding how customers respond to it compared to traditional marketing.
If you are not walking along with your digital marketing trends, you are restricting your brand in both reach and repetition. You may definitely be unaware of the latest and current trends in digital marketing. It’s always the best to approach the experienced and trusted digital marketing company in India that would give you efficient digital marketing services and promising results.
Here, we have curated the list of digital marketing trends to follow in 2020.
Top Digital Marketing Trends to Follow in 2020
Artificial Intelligence
Fasten your seatbelt, because Ai is definitely going to be at the heart of global business and industry in the future. Well, it has already covered many industries and made their work easy.
So, now you must be wondering, how AI is going to help you in your digital marketing?
With AI, you can analyze your customer behaviors and patterns, use data from social media platforms. This way, you can understand what customers are looking for and whether they find any products or services worthy.
We can surely say that very soon AI will replace many services and we can already see them being replaced in Basic communication, Product recommendations, Email personalization and E-commerce transactions.
One of the greatest examples of AI is a chatbot. Chatbots either use verbal interactions or chat windows to help web users find what they are looking for. Chatbots respond like a real person.
Here’s the example of a Facebook messenger bot created by Mastercard.
Since chatbots are 24x7 responsive, customers always prefer interacting with them. Chatbots never disappoint you answering with humor. It gives you prompt and accurate answers.
Voice Search
Voice search has created a huge impact on digital marketing trends. For many brands online, content is still paramount for promotion or marketing. Voice search has been doing amazingly in the form of AI-powered assistance. With many gadgets already powered by these cognitive and immersive technologies, there is an enhanced air of all-round smart automation.
Content Marketing
Content is the king and has the power to dominate anything in the digital world. That’s why content marketing for B2B or B2C still rules as great content helps build, nurture and make the audience view businesses as credible, reliable, and trustworthy information resources.
Content marketing is a great form of marketing through which we can reach wide audiences with blogs, website content, newsletter, press releases, and emails. Along with writing skills, it’s also necessary to have a knowledge of search engine optimization (SEO) and familiarity with content management system platforms like WordPress.
Successful content marketers are expected to not only create great content but to also manage, analyze, and iterate for future content.
Conversational Marketing
The reality of digital marketing is more conversational. Most people want a prompt response to their queries. This is why all the businesses and brands are reacting the same way. As per the study, 82% of people want an immediate response.
Conversational marketing requires a one-to-one, real-time connection between marketers and customers. Unlike traditional marketing, this conversation marketing is available across multiple channels and platforms. The primary aim is to enhance the customer experience that strengthens reliability, increased engagement, and greater loyalty.
Personalization
If someone greets or addresses you personally, would not it make you feel good? Then what about applying this strategy in digital marketing? To stand out from the media noise, you need to personalize your marketing. This means to create customized emails to customers addressing them personally.
Research shows 63% of customers get annoyed with generic advertising campaigns, and 90% say that they find personalization appealing.
With personalization, you can build rapport with customers and gain trust. Since the customers want tailored business services that are simple, interactive and engaging, personalization makes it easier for better engagement and a business decision. It improves the customer experience. With data analytics, you can easily target your audience with personalized messages and market your ads to reach their audience at the right time.
Video Marketing
Video is an effective way that customers prefer to learn about products. It’s an essential part of the B2B marketing trend in 2020 and will likely continue to grow for years to come. Video marketing enhances brand visibility and position especially for online business and inspires trust in brands. A video shared by customers provides higher conversion rates.
YouTube is not only the medium that can help you in video marketing, but you can also incorporate videos into live Facebook, Instagram and LinkedIn to reach out to a wider audience.
Influencer Marketing
In influencer marketing, many renowned personalities - celebrities, YouTubers, Instagram influencers are used to promote the sale of products or companies. These famous people tend to attract a large number of followers about a business or product through social media platforms.
Influencer marketing has been such a successful trend for a few years now. This is one type of word-of-mouth marketing to boost your brand. Influencers have massing fan followers on social media. This way they can promote your brand and products online.
Messaging Apps
Many companies have been shifted to leverage social messaging apps like WhatsApp, WeChat, and Viber for better digital marketing. It has gained massive popularity. It’s the most convenient way compared to emails to endorse the products.
Major brands are already undergoing experiments in monetizing messaging apps and soon enough, customers will be able to pay for products directly through messaging apps. Sending and receiving money from the same app will be much easier.
If you though how these chatting or social messaging apps will help you for digital marketing, then just look at the statistics:
- 10 billion messages are sent between people and businesses on Facebook Messenger every month. – G2
- WhatsApp has 1.6 billion active users and 55 billion messages are sent via every day. – WhatsApp
- The top three social messaging apps – WhatsApp, Facebook Messenger and WeChat – have more combined users than Facebook or YouTube
As we can see the popularity of social messaging apps and since people spend more time on messaging each other, this would be a more effective and convenient way to endorse the products or services.
Conclusion
So the time has to implement all of the given trends into your digital marketing plan. It's a definitive guide to the most important digital marketing trends you cannot ignore in 2020.
In digital marketing, change is an integral part of the job. You must strive to embrace the new technologies, tools and strategies to stay ahead of the competition. Make sure you start your digital marketing plan with clear goals.
If you are operating a business, it’s important to know about current trends. Although, if you are not aware of it, then it’s time to select the best digital marketing company which provides various digital marketing services for your business.
Stay ahead of time and if you have any queries regarding digital marketing strategies, just drop us a message for a free consultation.
