Brand Discovery and Product Showcase Web Platform
A web platform that helps consumers discover local and international brands, learn from people who already use them, and shop products across categories. Built for a video advertising company with 12 years of broadcaster relationships, the site turns their on-air audience into an online community around the products they advertise.
The client airs distinctive video ads across 6 dedicated 24-hour channels and major broadcasters. The website extends that reach into an interactive product discovery experience.
Technology
Programming Language
- TypeScript
- C#
Front-end
- Angular
- HTML5
- CSS3
Back-end
- .Net Core
- Web API
Database
- MS SQL
Requirement
The client built a strong on-air audience over 12 years of broadcasting. They wanted a digital home where viewers could come, browse the brands they had seen on TV, read reviews from existing customers, and buy without the friction of a typical eCommerce checkout.
The site had to do 3 things at once. Showcase brands, connect new shoppers to existing users for social proof, and offer a hassle-free path to purchase.
Solution
We built a brand discovery website where every product card pulls in real user feedback, brand information, and direct purchase options. The browsing experience runs by category, brand, or product type so shoppers can find what they saw on TV in a few clicks.
- Local and international brand discovery
- Connection to existing users for word-of-mouth product research
- Hassle-free shopping flow with simplified checkout
- Multi-category browsing across brands, sections, and accessories
- TV-to-web integration tied to the client's broadcast schedule
Angular powers the front-end, .Net Core and Web API handle the brand and product data, and MS SQL stores the catalog and user reviews.
Final Outcome
The website gave the client's TV audience somewhere to land. Viewers who saw an ad on air can find the brand, read what other buyers said, and complete the purchase without the usual eCommerce friction. The client's video advertising business and digital storefront now feed each other.
Get in touch with The One Technologies, or hire Android developers or iPhone app developers to start your build.
