Industrial B2B eCommerce and CRM Mobile App - Order Management and Customer Data for Field Teams
Two mobile apps built for an industrial supplies business operating in a B2B sales environment. The 'BST Group eCommerce app' lets customers browse industrial products. Place orders and track their order history from their phone. The 'BST Group CRM app' gives the sales team a mobile tool to log customer data. Add notes and manage contact records in the field.
The client ran a traditional B2B industrial supplies operation and needed to put two tools in the hands of two different audiences. A clean ordering experience for their trade customers, and a lightweight CRM for their sales reps.
Technology
Mobile Platform
- Android (Native, both apps)
- iOS (Native, eCommerce app)
Programming Language
- Java
- Kotlin
- Swift
Features Stack
- Product Catalogue and Search
- Shopping Cart and Order Placement
- Order History Tracking
- Customer Record Management
- Push Notifications
Requirement
Industrial B2B customers place repeat orders for the same supplies, often from a job site or warehouse rather than an office. They needed to reorder without calling a rep or navigating a desktop website. At the same time, the sales team visiting those customers needed a way to log what was discussed, capture contact information, and add notes without carrying a laptop.
Two separate apps, two separate audiences, but both serving the same business: the eCommerce app for customers ordering supplies, the CRM app for reps managing those customers.
Solution
We built each app as a focused single-purpose tool. The eCommerce app gives trade customers a mobile catalogue of industrial supplies with cart, checkout, and order history. The CRM app gives sales reps a lightweight customer management tool for field use.
Key features - eCommerce app:
- Industrial supplies product catalogue with search and browse
- Add to cart and online order placement
- Favourites list for quick repeat ordering
- Order history and status tracking
Key features - CRM app:
- Customer profile creation and management
- Contact data entry and editing in the field
- Notes and activity logging per customer
- Push notifications for order updates and reminders
Final Outcome
The client's trade customers gained a mobile ordering experience that matched how they actually work. From a job site, between shifts, or on the move. Repeat orders that previously required a phone call went through the app. The CRM app gave field reps a way to capture customer information immediately after a visit, instead of trying to reconstruct notes at the end of the day. Together the two apps brought the client's B2B operation into mobile for both sides of the relationship.
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